Audio Production Services

Article 3: Creative Audio Marketing

Radio is an advertising staple. A memorable radio spot can solidify your name in the listener's mind - and turn listeners into customers. However, if you feel that radio advertising is not right for your business, there are several ways you can use radio-style spots in different media.

Internet

Technological advances have made it possible to use audio on your website to capture the interest of potential customers and clients. You can have audio play automatically, or let your visitors select what they want to hear. If you have several products or services, attaching explanatory audio to each can be very effective. Essentially, you can have an individual "radio spot" for each product or service right on your site!

Television

A lot of cable companies offer low-cost television commercials to local businesses. However, one common problem is that the audio is not recorded well (sometimes it's barely audible) and there often isn't the time (or the money) to correct it. A well-produced 30- or 60-second radio-style spot is much less expensive to produce. When paired with video footage, it creates an effective (and cost efficient) television ad.

In-Office/In-Store

If you have clients or customers in your office or store, you can combine radio-style advertisements with custom music to create an audio program tailored to your specific business needs. Instead of generic music or radio programming, your clients and customers are entertained and informed with programming that YOU control.

Trade shows

Like many people, your business may involve participating in trade shows. You can use custom-designed audio to attract customers to your booth and inform them once they're there.

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